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Fanpage Trends UK April 2012


Most of the fanpages excelling in rankings engaged less Facebook users than numbers of fans they acquired during the same period. In other words - less people are liking the content than the fanpages themselves. Most likely that’s due to different visibilty of posts (constantly filtered on users’ walls by EdgeRank algorithm) and that of advertisements -- promoting rather pages than content.

Select a category

Check the rankings for the various product categories.
Cars Clothing Cosmetics & Hygiene Food & Beverages Movies


Kategoria: Cars

  • The biggest pages: BMW UK, Volkswagen UK and Audi UK
  • The highest percent of new fans was gained by Citroën UK, Audi UK and BMW UK
  • The biggest fan number increase was observed on Citroën UK, BMW UK and Audi UK
  • The highest number of engaged fans was observed on Audi UK, Volkswagen UK and BMW UK
  • The most engaging fan pages in terms of percent of engaged fans were Mercedes-Benz SLS AMG – The Official Page, Audi UK and Jaguar UK
  • The biggest Interactivity Index was generated on Volkswagen UK, Audi UK and BMW UK
  • The most interactive pages in terms of Relative Interactivity were Vauxhall Corsa, Audi UK and Jaguar UK
  • In this category, most people were "talking about" Citroën UK, BMW UK and Volkswagen UK


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Number of fans and its change


Engaged fans - number and percentage of


Interactivity - Interactivity Index and Relative Interactivity


Talking about


Top content - gender of engaged fans


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